Branding & Web Design
Hyre
At Z1, I led the branding and web design for Hyre, a digital recruitment agency founded by ex-Uber recruiters. The goal was to craft a bold identity and online presence that communicated speed, transparency, and innovation—the core values of Hyre’s approach to building high-performing teams.
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Service
Branding & Web Design
Date
2023
Client
Hyre
Overview
Hyre brings recruitment into the digital age by combining agency know-how and in-house experience. Their service models—Exclusive, Retainer, and Contingency—are designed to scale teams quickly, effectively, and with complete transparency.
I worked on both the brand identity and digital product design, developing:
- A custom wordmark based on Aeonik, modified to feel distinctive and modern.
- A color system centered on Hyre Pink and Hyre Blue, creating strong contrast and digital energy.
- A website that clearly communicates their services, values, and team philosophy, with a bold and futuristic look.
- Applications and swag (social media, LinkedIn, merchandise) to extend the brand into touchpoints beyond the site.
Results
The new branding and website successfully positioned Hyre as a modern, trustworthy, and fast-moving recruitment partner. The work delivered:
- A recognizable identity with a flexible wordmark and vibrant palette.
- A website experience that highlights Hyre’s value proposition and differentiates them from traditional agencies.
- A consistent brand ecosystem, from digital presence to physical applications.
- A stronger foundation for growth and client acquisition, enabling Hyre to stand out in the competitive recruitment landscape.
