Branding & UI/UX
Ins.Trak
At Z1, I worked with InsuranceTrak on their brand identity and digital product design, creating a unified ecosystem for businesses, agents, and administrators. The goal was to modernize the insurance process by combining trust-building branding with an intuitive, role-based digital platform.
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Service
Branding & UI/UX
Date
2023
Client
Ins.Trak
Overview
InsuranceTrak is an independent insurtech platform designed to make insurance transparent and easy to manage. Businesses can compare and purchase policies online, agents can track and process applications, and administrators have full visibility over the system.
As part of the Z1 design team, my role spanned across branding and UI/UX design:
- Brand identity: a clean, professional visual system that conveys trust and approachability.
- Quoting flow: a step-by-step process for businesses to explore coverages, get instant quotes, and complete purchases.
- Agent dashboard: tools for insurance professionals to manage clients, applications, and statuses in real time.
- Super admin panel: centralized control for administrators to oversee agents, clients, and platform activity.
- Design system: a scalable set of components, typography, and iconography for consistency across all roles.
Results
The collaboration delivered an integrated platform aligned with InsuranceTrak’s mission of bringing clarity to insurance:
- A public quoting flow that reduces friction and empowers businesses to secure coverage in minutes.
- A dashboard for agents that improves workflow efficiency and client management.
- A super admin console for complete oversight and scalability.
- A unified brand identity and design system that ensures consistency across every touchpoint.
- A strong visual foundation that helped build trust with customers and credibility with investors.
